Dream Defenders
The world we are fighting for.
Artistic Direction
Brand Identity
Digital Campaign
The Dream Defenders brand tells a story of a young; Florida-based social justice organization seeking to spark change in their local communities but also beyond its stomping grounds. This brand identity system visually depicted a collection of dreamers who are fighting a system that suppresses the freedoms of those who are underrepresented in this world.
The textures in this brand provided depth and
expression to the various design applications. For all of the graphic
collateral, the following textures and filter treatments
were utilized in the specified applications.
The inspired themes that contributed to the thought process behind these elements are as listed:
A. Brand color gradient w/light grain texture. (Web graphics & posters )
B. Worn black photocopy paper (Social graphics & posters)
C. Warped photocopy paper (Social, promotional, and poster graphics)
D. White seamless textured paper
(Social graphics & posters)
The inspired themes that contributed to the thought process behind these elements are as listed:
A. Brand color gradient w/light grain texture. (Web graphics & posters )
B. Worn black photocopy paper (Social graphics & posters)
C. Warped photocopy paper (Social, promotional, and poster graphics)
D. White seamless textured paper
(Social graphics & posters)
